Glass Stemware at Sparkling Stemware
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As we now know, the shape of glass stemware is responsible for the flow of the wine and consequently where it touches the various taste zones on the tongue. Our senses can also help to prepare us for either a red or white wine glass drinking experience by sending signals to our brains through sight and touch.
The initial message to our brain begins with seeing the wine glass, the shape and the volume of the glass, the diameter and finish of the rim, as well as the thickness of the crystal. As you put the wine glass to your lips, your taste buds are on alert. Once the tongue is in contact with the wine, three messages are transmitted at the same time: temperature, texture and taste. It is a combination of all these elements within the tasting experience that provide us with the present experience as well as the memories of the tasting.
For these subliminal reasons, the look and feel of the wine glass helps the drinker associate pleasant versus non-pleasant experiences. This actually has been proven with many of the restaurants we work with. Wine sales will see an overall increase when the wine is poured in finer, sheer-rimmed crystal glass stemware. Subconsciously, we receive more perceptual enjoyment and therefore drink more! We have included a brief multimedia presentation from Stolzle to help illustrate this point.
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